18 November 2010
Organic Surge: beauty with a conscience
I've noticed the Organic Surge range in Waitrose lately, but didn't pay it a huge amount of attention because a) I'm a skincare snob and only use fairly high end skincare products and b) at the time I didn't need any shower gel, hand soap etc. But what I didn't know about the brand, is that they have ethics.
Organic Surge has a mission to create a better life for the most under privileged people in Africa. Through profits made from sales, Organic Surge has donated funds to help provide accommodation, food, medical services and education for people in genuine need.
Alan MacKenzie (pictured above), Founder of Organic Surge tells us: "We are proud that, in 2009, Organic Surge donations funded the Baby Care Unit in Kenya Children's Home in Nairobi. The Baby Care Unit cares for 48 sick or abandoned children, from newborns to two-year-olds and Organic Surge funded all costs for nursing care, food and staff for the full year."
Now I think that's pretty amazing. But what I'm truly amazed about is that they don't shout this message from the rooftops. I'm more likely to buy products if I genuinely believe that the company making them is trying to make the world a better place, not just line the pockets of their shareholders.
What's more, if you buy any three Organic Surge skincare products from Boots between now and 25th November 2010, you can get £10 back from Organic Surge just by keeping your receipt, filling out a form online, and sending the form and receipt to Organic Surge by the end of this year.
I haven't tried this range yet, but I'm going to. Because if a beauty company can be based on more than superficiality then that's something I want to be a part of.
UPDATE: I have now tried the Tropical Bergamot Hand & Nail Cream - gorgeous, feels like a high end products (& I have been using Creme De La Mer), and Spiced Lily foaming Bath - wonderfully relaxing and left my skin super soft.
Now here's a pic of the products so you know what to look out for when shopping in Boots, Waitrose, John Lewis or Ocado.